Case Study

How Convert Ops Scaled FIGS x SuperCircle Prospecting Beyond the Previous Performance Ceiling

The Challenge

FIGS & SuperCirleneeded to aggressively scale prospecting without sacrificing efficiency. Previous campaigns struggled to maintain performance as spend increased.

The Convert Ops Approach

Convert Ops implemented:

Creative systems designed to scale without fatigue
Prospecting audiences built around intent signals
Full-funnel optimization to protect CPA during scale

The Results

Over 150% increase in acquisition volume
More than 20% reduction in CPA
Higher CPMs absorbed without performance degradation
Meaningful CTR improvements at scale
Stable CPC despite increased delivery

Why It Matters

Convert Ops proved that scale and efficiency are not trade-offs when execution is right.

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