Case Study

The Challenge

GUESS & SuperCirle needed to scale new customer acquisition while improving efficiency in a competitive Meta auction. Prior efforts were generating results, but costs were rising and performance had plateaued.

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The Convert Ops Approach

Convert Ops rebuilt the prospecting strategy around:

• Higher-performing creative frameworks

• Stronger audience signal alignment

• Faster optimization cycles focused on engagement quality

• Funnel-aware execution from click to conversion

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The Results

• Nearly 4× increase in account creation volume

• ~50% reduction in CPA

• CPMs remained stable, confirming gains were driven by execution, not cheaper media

• CTR nearly doubled, signaling stronger creative resonance

• CPC reduced by more than 50%

• Significant improvement in landing page efficiency

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Why It Matters

Convert Ops unlocked scale without sacrificing efficiency by improving how users engaged with the brand inside the auction.