Case Study

How Convert Ops Cut Customer Acquisition Costs in Half for J.Crew x SuperCircle.

The Challenge

J.Crew & SuperCirle needed to maintain acquisition volume while significantly improving efficiency. Prior campaigns were delivering outcomes, but at an unsustainable cost structure.

The Convert Ops Approach

Convert Ops focused on:

Improving engagement at the top of funnel
Aligning creative with higher-intent prospecting audiences
Optimizing for downstream conversion efficiency, not just clicks

The Results

Over 50% reduction in CPA
Acquisition volume maintained
CTR more than doubled
CPC reduced by nearly 50%
Performance improved despite higher CPMs

Why It Matters

J.Crew achieved the same business outcomes at materially lower cost by improving engagement quality and traffic efficiency.

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