Unlocking Growth: How Lids Achieved 15% More Revenue with 25% Less Spend in 90 Days

Amazon sellers face constant pressure to grow revenue while managing advertising costs. LIDS, a leading retailer of sports headwear and apparel, recently partnered with Convert Ops to tackle this challenge head-on. In just 90 days, LIDS boosted their revenue by 15% while cutting ad spend by 25%. This case study reveals how smart Amazon Marketing strategies and data-driven campaign management can deliver insane results for brands selling on Amazon.

LIDS sports headwear display in retail store

Understanding the Challenge

LIDS operates in a highly competitive market where Amazon Marketing costs can quickly spiral out of control. The company needed to:

• Increase sales without increasing their advertising budget

• Improve the efficiency of their Amazon ad campaigns

• Gain better control over keyword targeting and bidding strategies

  
  

Many Amazon sellers struggle with balancing spend and revenue growth. LIDS’ goal was to break this cycle by finding a way to spend less while earning more.

How Convert Ops Helped LIDS

Convert Ops specializes in managing Amazon Marketing campaigns with a focus on automation and data-driven decisions. Their approach for LIDS included:

• Automated campaign management to reduce manual work and errors

• Advanced keyword harvesting to identify high-performing search terms

• Dynamic bid adjustments based on real-time performance data

• Detailed reporting to monitor spend and revenue closely

  
  

This combination allowed LIDS to optimize their campaigns continuously, focusing budget on the most profitable keywords and products.

Key Strategies That Delivered Results

1. Automated Keyword Harvesting

Convert Ops used automation to scan LIDS’ campaigns and extract keywords that generated sales. This process uncovered hidden opportunities that manual management often misses. By expanding keyword targeting with high-converting terms, LIDS increased their reach without wasting spend on irrelevant searches.

2. Dynamic Bid Adjustments

Instead of fixed bids, Convert Ops implemented a system that adjusted bids based on keyword performance. Keywords driving sales received higher bids, while underperforming ones had bids lowered or paused. This real-time bidding ensured every dollar spent had the highest chance of return.

3. Campaign Structure Optimization

Convert Ops restructured LIDS’ campaigns to separate branded and non-branded keywords. This allowed more precise control over budget allocation and bidding strategies. Branded keywords typically have higher conversion rates, so LIDS could invest more confidently in those areas.

4. Continuous Performance Monitoring

With detailed dashboards and alerts, LIDS’ marketing team stayed informed about campaign health daily. This transparency helped them react quickly to changes and avoid overspending.

The Impact on LIDS’ Business

Within 90 days of implementing Convert Ops’ Amazon Marketing strategies, LIDS saw:

• 15% increase in revenue from Amazon sales

• 25% reduction in advertising spend

• Improved return on ad spend (ROAS)

• More efficient use of marketing budget

• Reduced manual workload for campaign management

  
  

These results demonstrate how focusing on data and automation can unlock growth without increasing costs.

What Amazon Sellers Can Learn from This Case Study

LIDS’ success offers valuable lessons for Amazon business owners:

• Use automation to handle complex campaign tasks. Manual management limits scalability and can miss key opportunities.

• Focus on profitable keywords. Harvesting and bidding dynamically ensures budget goes where it matters most.

• Separate branded and non-branded campaigns. This gives better control over spend and performance.

• Monitor campaigns closely. Real-time data helps avoid wasted spend and keeps campaigns aligned with goals.

  
  

Applying these principles can help sellers improve their Amazon Marketing efficiency and profitability.

Final Thoughts

The LIDS and Convert Ops case study proves that smart campaign management can deliver insane results in a short time. By combining automation, data-driven bidding, and strategic campaign structure, LIDS grew revenue by 15% while spending 25% less on ads. For Amazon sellers looking to improve their marketing ROI, this approach offers a clear path forward.

If you want to unlock similar growth for your Amazon business, consider how automation and detailed performance tracking could transform your campaigns. The right tools and strategies can help you spend smarter and sell more.