Convert Ops Named Official Agency Partner for Gold’s Gym Nutritional Launch

Convert Ops is excited to announce its new role as the official agency partner for Gold’s Gym’s nutritional product launch. This partnership, effective February 1, 2026, marks a significant milestone for both companies. Convert Ops will lead the direct-to-consumer and marketplace efforts for Gold’s Gym’s new nutrition line, managing strategy, creative development, and performance across digital channels. With offices in Reno, Nevada, and Pittsburgh, Pennsylvania, Convert Ops is well-positioned to support this national rollout.

Convert Ops’ Expertise and Role in the Partnership

Founded in Northern Nevada, Convert Ops has built a reputation as a full-funnel growth agency. The company specializes in customer acquisition and growth strategies across Amazon, direct-to-consumer (DTC), and emerging performance platforms. Their approach connects brand storytelling with measurable revenue results, making them a trusted partner for national brands.

For Gold’s Gym, Convert Ops will:

• Develop and execute digital marketing strategies for the nutritional product launch

• Manage marketplace presence, including Amazon and other e-commerce platforms

• Create compelling creative content that resonates with fitness and nutrition audiences

• Optimize performance marketing campaigns to drive customer acquisition and sales

  
  

Wade Brown, Founder and VP of Marketing at Convert Ops, expressed pride in partnering with Gold’s Gym. He highlighted the agency’s ability to help legacy brands enter new categories while maintaining strong performance across multiple sales channels.

Why This Partnership Matters for Gold’s Gym

Gold’s Gym is a global fitness brand with a long history of helping people improve their health and wellness. Expanding into nutrition is a natural step that complements their core fitness offerings. The launch of their nutritional product line aims to provide customers with high-quality supplements and nutrition products designed to support fitness goals.

By partnering with Convert Ops, Gold’s Gym gains access to a team experienced in launching and scaling products in competitive digital marketplaces. This partnership ensures that the nutritional line will reach the right customers through targeted campaigns and optimized marketplace strategies.

Convert Ops’ Presence in Reno and Pittsburgh

Convert Ops is rooted in Reno, Nevada, where it began its journey as a growth agency. The company has since expanded to Pittsburgh, Pennsylvania, broadening its reach and capabilities. This bi-coastal presence allows Convert Ops to collaborate with a diverse range of businesses and industries.

Local companies in Northern Nevada and Pittsburgh interested in customer acquisition, marketplace growth, or performance marketing can benefit from Convert Ops’ expertise. The agency encourages businesses to connect and explore how tailored strategies can drive growth.

Supporting Other National Brands

In addition to Gold’s Gym, Convert Ops serves as the Amazon Agency of Record for Lids, a national retailer. This role involves managing marketplace growth and operational scale, demonstrating Convert Ops’ ability to handle complex e-commerce challenges for large brands.

This experience positions Convert Ops well to support Gold’s Gym’s nutritional launch, ensuring the product line gains traction quickly and efficiently.

What This Means for Customers and Fitness Enthusiasts

For consumers, this partnership means easier access to Gold’s Gym’s new nutrition products through popular online channels. The focus on digital marketing and marketplace optimization will help customers discover products that fit their fitness and nutrition needs.

Fitness enthusiasts can expect high-quality supplements backed by a trusted fitness brand, supported by marketing efforts that provide clear information and easy purchasing options.

Looking Ahead

The collaboration between Convert Ops and Gold’s Gym represents a strategic move to expand the fitness brand’s footprint into nutrition. With Convert Ops’ expertise in digital channels and marketplace growth, the nutritional product launch is set for success.

Businesses interested in learning more about Convert Ops’ services or exploring partnership opportunities can reach out to their Reno or Pittsburgh offices. This announcement signals exciting growth for both Convert Ops and Gold’s Gym, with a focus on delivering value to customers through innovative product offerings and effective marketing.